THE SUNDAY TIMES
News UK launched a revamped, redesigned and refreshed Sunday Times (9th April), and to promote this launch they created a brand new glossy 60 second creative running across TV, Radio, Cinema and Online.
In a unique step, this campaign is only running across non-linear television. At the heart of this is Group M’s state-of-the-art Addressable TV, meaning the Sunday Times became the first client in the agency to utilise this new technology. This is a great new innovative AV product which delivers targeting and measurement capabilities like digital advertising, only delivering ads to OTT devices and internet connected TV’s (Amazon Fire, YouView, Virgin etc.)
In conjunction with this refresh campaign, The Sunday Times has become the official lifestyle partner of Classic FM for the next 8 weeks. Negotiated by the News UK team at m/SIX, this will be live across Classic FM, Classic FM.com and social channels. Classic FM will be promoting that week’s Sunday Times lifestyle content across weekly lifestyle features, further complimented by a pre-roll digital roadblock and a prize package to be won by Classic FM listeners.
This campaign has been further supported by Sky AdSmart, Videology and Cinema.