THE SUNDAY TIMES
Our first campaign went live for Toyota in May, the Yaris Minor Change launch. With a brand new creative look and feel in collaboration with CHI, we set out to put Yaris back on the map for c-segment car buyers. The new model features many additions to take on the fierce competition in this category from the likes of VW Golf and Vauxhall Astra. However the reach and engagement of this campaign was crucial to create desire for the brand and model itself. TV & OOH drove the reach we needed but we have also tested new audience buying and retargeting strategies on Display & Social to pinpoint the Yaris audience.